From Booking Engine to AI Destination Engine

Ripe’s In-Market Travel Agency (ITA) empowers DMOs to stop leakage of traveler dollars and data to external operators. Our AI-native platform aligns lodging, events, and businesses into a unified travel hub, keeping value in-market, preserving authenticity, and ensuring discoverability in the next era of travel.
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Clients

Ripe’s ITA is the lodging infrastructure for DMOs to own their visitor economy. By leveraging trusted destination authority, local lodging supply is surfaced wherever discovery happens and booking paths sidestep the generic platforms that can siphon away critical value.

Discover DeKalb Logo Hello Burlington Logo
Washington DC Blue Logo Experience Columbus color logo
Sundance Film Festival Logo Visit Mesa logo Visit Salt Lake Logo Color
Visit Savannah SVG Logo Visit Spokane logo Visit Berkeley Logo Ottawa Tourism Red Logo
FL Keys blue logo Alta Logo St. Pete Clearwater Logo Visit_Syracuse logo Visit Franklin Blue Logo Visit Tri Valley Logo
Stay Vancouver Logo Visit Long Beach Logo Visit Folsom Logo Visit Saint Paul Color Logo Richmond BC Logo explore seattle southside logo

The Future of Lodging Distribution is Headless

Industries

Platform

  • Overview

    More than just a booking tool, Ripe’s ITA Platform empowers you to align lodging, events, and attractions into seamless travel ecosystems to keep impact local. Designed for DMOs, event organizers, and local stakeholders, you’ll reclaim control of the visitor journey and maximize the value of every traveler interaction.

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  • Connectivity

    Ripe’s Central Reservation System ensures real-time, two-way rates and inventory availability. Give the single point of service travelers expect and the automated reservation delivery lodging partners demand.

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    Ripe connection partners image
  • Microsites

    Collaborate with local events, attractions, and groups to boost the economic impact they have on your destination. With Ripe’s ITA Platform, you can offer unlimited purpose-built instances for these local partners, keeping money local while increasing bookings and attribution.

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    Screenshot of ITA Microsite for Jazz Fest
  • Data & Reporting

    With first-party data capture and robust analytics and reporting tools, you’ll gain valuable travel insights that allow you to optimize your offerings, remarket to guests, and show attribution for your efforts.

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    Ripe ITA Metabase Dashboard
  • Pricing Models

    Whether you’re looking for an e-commerce solution that’s commission-free for hotel partners or one that’s revenue-generating for you, we offer flexible pricing models to accommodate any size destination, event, resort, or attraction.

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    Ripe Pricing Models Page
Pure Harbor Magic: Visit South Haven Launches Ripe ITA Platform

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Pure Harbor Magic: Visit South Haven Launches Ripe ITA Platform

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Southern Charm Meets Strategic Innovation as Visit Perry Launches Ripe ITA Platform

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Southern Charm Meets Strategic Innovation as Visit Perry Launches Ripe ITA Platform

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Visit Vacaville Capitalizes on Local Tourism Demand with Ripe ITA

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Visit Vacaville Capitalizes on Local Tourism Demand with Ripe ITA

Positioned perfectly along the Interstate 80 corridor, Vacaville, California, blends…

Build thriving destinations.

Take ownership of your tourism economy and keep value in-market—right where it belongs.