Take Back Your Tourism Economy.

Ripe’s ITA (In-Market Travel Agency) Platform transforms your website into an integrated booking and experience hub. Align lodging, events, and local businesses to keep tourism revenue, data, and opportunity where they belong—in-market.

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Clients

Ripe ensures tourism dollars, data, and opportunities stay in-market by creating cohesive travel ecosystems that deliver measurable economic impact for DMOs, Events, and the communities they serve.

What happens in-market should stay in-market.

Destination Marketing Organizations

Destination Marketing Organizations

Balance visitor needs with community well-being by aligning local lodging, events, and businesses into a cohesive tourism ecosystem. The impact is measurable, stays in-market, and directly benefits the communities you serve.

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Special Event Organizers

Special Event Organizers

Your event already brings in the travelers—now own the impact. With Ripe, you’ll capture lodging revenue you already help drive, simplify attendee booking experience, and showcase your economic impact with shareable data.

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Resorts & Attractions

Resorts & Attractions

Keep the attention on you—the main attraction—not a clunky booking process. With a Ripe ITA platform, you’ll streamline reservations, unlock new revenue, and gain first-party data to keep guests coming back year after year.

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Platform

Overview

More than just a booking tool, Ripe’s ITA Platform empowers you to align lodging, events, and attractions into seamless travel ecosystems to keep impact local. Designed for DMOs, event organizers, and local stakeholders, you’ll reclaim control of the visitor journey and maximize the value of every traveler interaction.
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Connectivity

Ripe’s Central Reservation System ensures real-time, two-way rates and inventory availability. Give the single point of service travelers expect and the automated reservation delivery lodging partners demand.
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Microsites

Collaborate with local events, attractions, and groups to boost the economic impact they have on your destination. With Ripe’s ITA Platform, you can offer unlimited purpose-built instances for these local partners, keeping money local while increasing bookings and attribution.
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Data & Reporting

With first-party data capture and robust analytics and reporting tools, you’ll gain valuable travel insights that allow you to optimize your offerings, remarket to guests, and show attribution for your efforts.
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Pricing Models

Whether you’re looking for an e-commerce solution that’s commission-free for hotel partners or one that’s revenue-generating for you, we offer flexible pricing models to accommodate any size destination, event, resort, or attraction.
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