RootRez is now Ripe

Graphic 1
Graphic 2 Graphic 3 Graphic 4

Grow Bookings, Harvest Value.

Ripe seamlessly integrates a locally customized booking engine into your website. Drive increased bookings to lodging partners while creating a better experience for travelers and tangible results for you.
Request A Demo

With Ripe, destinations across North America are fully capitalizing on the demand they create, along with a wide variety of events, resorts, and attractions.

We gain value by helping you gain value.


Destination Marketing Organizations

Better service travelers at the optimal moment when they are primed to book, drive commission-free bookings to lodging constituents and capture first-party data and travel intelligence in the process.

Special Event Organizers

Put money in your pocket by doubling your website as a lodging platform. Ripe ensures a seamless experience for attendees and takes care of the burden of providing event-related accommodations.

Resorts & Attractions

Don’t let a complicated booking process detract from guests’ excitement to visit. Keep the attention on you, the main attraction. By incorporating a commissionable booking engine on your website, lodging and revenue generation have never been easier.


  • Overview

    Leverage Ripe‘s booking and marketing solutions to increase service to travelers, promote your lodging partners, and convert the demand you generate into measurable results. We’ll follow your users from trip planners to trip bookers and give you valuable first-party data and travel insights along the way.

  • Connectivity

    Ripe’s Central Reservation System ensures real-time, two-way rates and inventory availability. Give the single point of service travelers expect and the automated reservation delivery lodging partners demand.

  • Affiliates

    Collaborate with local partners to boost the economic impact they have on your destination. With Ripe, you can create unlimited co-branded engines for your events and attractions, keeping money local and increasing bookings and attribution.

  • Data & Reporting

    With first-party data capture and robust analytics and reporting tools, you’ll gain valuable travel insights that allow you to optimize your offerings, remarket to guests, and show attribution for your efforts.

  • Products & Pricing

    Whether you’re looking for an e-commerce solution that’s commission-free for hotel partners or one that’s revenue-generating for you, we offer flexible pricing models to accommodate any size destination, event, resort, or attraction.

Seattle Southside Launches with RootRez

Seattle Southside is already a highly desirable destination for travelers…

Welcome, Tri-Valley!

We’re excited to announce the launch of our newest client,…

Toronto Is RootRez’s Newest Canadian Client

Toronto is Canada’s largest city and a vibrant cultural hub…