Success by the Numbers
Polar Express 2023
THE POLAR EXPRESS™ Train Ride Stay & Play Packages proved a tremendous success. By transforming Visit Rowan County into a one-stop shop for visitors, Ripe streamlined the booking process and overall experience. Using Ripe’s Value Add feature, guests can seamlessly purchase THE POLAR EXPRESS™ tickets alongside their room reservations. Additionally, Ripe’s Traveler Services team handles all ticket distribution on behalf of Visit Rowan County, acting as an extension of their team. This added service and convenience have driven a surge in tourism and created unforgettable holiday memories for countless families.
“ The ease of booking through Ripe has attracted more visitors to the county, enhancing tourism and promoting Rowan County as a desirable holiday destination. “
Brooke Arrowood | Visit Rowan County Digital & Development Coordinator
