CASE STUDIES

Tracking Impact: How the Mesa Marathon Boosted Overnight Stays with Ripe

December 31, 2024 by Alexa Chumpitaz
Tracking Impact: How the Mesa Marathon Boosted Overnight Stays with Ripe

Success by the Numbers

Mesa Marathon 2023

In 2023, Visit Mesa partnered with Ripe to address a key challenge: tracking room nights generated by local events. Prior to this, they lacked the tools to demonstrate, with data, the impact events had on overnight visitation. The Mesa Marathon became one of their first initiatives to bridge this gap. By leveraging Ripe’s affiliate tool, providing direct booking links to attendees, and working closely with marathon organizers, Visit Mesa not only streamlined the booking process for participants but also captured valuable data on the event’s impact. This success laid the groundwork for future marathons and other events to drive overnight stays and economic growth in Mesa.

Ripe gave us a true tool to capture otherwise untraceable room nights attributed to specific events and tangible reports to prove our metrics—something that seemed impossible before their technology.

Lance Fite | Visit Mesa Director, Sports Sales