Explore Tualatin Valley maintains a unique culture shaped by the winding Tualatin River, world-class Pinot Noir, and a thriving community of artists and makers. To ensure the value generated by this diverse destinations stays rooted in the local economy, Tualatin Valley has launched its In-Market Travel Agency (ITA) platform, powered by Ripe.
For years, Washington County’s mix of outdoor adventure and urban sophistication has driven lodging demand. However, traditional booking landscapes often allowed third-party platforms to siphon away the data, credit, and revenue that belong to the community. By launching their own ITA, Explore Tualatin Valley is ensuring that the economic impact of every visitor is harvested locally.
Where the Arts Meet the Outdoors: Architecting a Seamless Journey
Explore Tualatin Valley is moving beyond the role of a traditional promoter to become architects of the journey. Whether a traveler is drawn to the region for a performance at the Broadway Rose Theatre, a walk through a vibrant public art gallery, or a sunrise paddle at the Tualatin River National Wildlife Refuge, their path to a hotel room is now frictionless, branded, and local.
Key Integration Highlights:
- Prominent Homepage Search: A custom widget that allows travelers to begin their journey immediately.
- Commission-Free Bookings: Every booking made through the new platform is commission-free, directly supporting the local lodging partners and keeping more tourism dollars circulating within the community.
- Contextual Reservations: Visitors can now transition from discovering a hidden-gem hiking trail or an artisan market to booking a nearby stay in one seamless, high-trust experience—eliminating the “leakage” caused by external redirects.
- Data Sovereignty: By capturing first-party data, Tualatin Valley can finally move beyond “estimated impact.” They now have the measured reality needed to prove how a weekend of gallery-hopping or cycling the Banks-Vernonia State Trail translates directly into room nights and economic growth.
Why the ITA Model Matters
The ITA model represents a departure from the status quo. While legacy platforms focus on transactions, the Ripe ITA focuses on place-based value by reclaiming the stay and ensuring the fruits of their labor support the local makers, guides, and hoteliers who define the region’s soul.
A Future Rooted in Community
This launch marks a pivotal shift for Explore Tualatin Valley, and they are now better equipped to support their diverse partners and invest in the sustainable growth of its natural and cultural assets.
Explore Tualatin Valley has always been the steward of the region’s story. Now, with Ripe, they are the orchestrators of its prosperity.
Are you ready to see how Ripe can help your destination reclaim the booking journey? Schedule a demo today.
