Keep Tourism Value In-Market
Unlike third-party platforms that siphon revenue and data away, Ripe ensures tourism dollars, insights, and opportunities stay within the local economy, benefiting local businesses, communities, and stakeholders.
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The Ripe Perspective
A New Era: The ITA Model
Ripe’s ITA (In-Market Travel Agency) Platform connects local lodging, events, and experiences to serve travelers united by shared interests, passions, or events. By creating a seamless, destination-led ecosystem, the ITA model empowers DMOs to deliver authentic, place-based experiences while keeping tourism revenue and first-party data in-market.
Key Benefits
Bridge marketing and economic impact with Ripe—connect your efforts with local partners’, build curated traveler relationships, and keep the value in-market.
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1
Keep Tourism Value In-Market
Unlike third-party platforms that siphon revenue and data away, Ripe ensures tourism dollars, insights, and opportunities stay within the local economy, benefiting local businesses, communities, and stakeholders.
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2
Build Robust Event Ecosystems
Ripe enables destinations to capture event-driven lodging demand, transform event micro-communities into destination advocates, and prove the true economic impact of local events.
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3
Turn Destination Marketing into Real Visitor Engagement
Ripe transforms DMO marketing into realized value by connecting visitors to the destination’s culture, businesses, and experiences—showcasing what makes it unique while driving meaningful engagement and economic growth.
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4
Empowered Ownership Through First-Party Data & Insights
Ripe gives destinations and event producers control over traveler relationships and actionable insights through first-party data, enabling smarter decisions, better engagement, and long-term growth.
Build Robust Event Ecosystems
Ripe enables destinations to capture event-driven lodging demand, transform event micro-communities into destination advocates, and prove the true economic impact of local events.
Turn Destination Marketing into Real Visitor Engagement
Ripe transforms DMO marketing into realized value by connecting visitors to the destination’s culture, businesses, and experiences—showcasing what makes it unique while driving meaningful engagement and economic growth.
Empowered Ownership Through First-Party Data & Insights
Ripe gives destinations and event producers control over traveler relationships and actionable insights through first-party data, enabling smarter decisions, better engagement, and long-term growth.
Live Two-Way Connectivity
Ripe’s Central Reservation System provides live two-way connectivity, ensuring up-to-the-minute rates and availability. Give travelers a seamless booking experience while automating reservation delivery for your lodging partners—keeping all stakeholders on the same page, literally.
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Expand Your Reach
Everyone can partake in the harvest with Ripe. Collaborate with local partners to build unlimited hyper-local booking engines specifically designed for all of your exciting festivals, events, attractions, and groups.
Get Started With Affiliates
Own Your Data, Own Your Future
Stop relying on third-party platforms that withhold valuable traveler insights. With Ripe, you’ll own real-time, interactive dashboards that allow you to track performance, analyze traveler behavior, and share results with stakeholders—proving the economic impact of your efforts.
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Choose the Model That Matches Your Mission
Your goals are as unique as your destination. That’s why Ripe offers flexible pricing models designed to support how you create and capture value for your community. Choose commission-free, commissionable, or set your own structure so you can build a strategy that works for your destination and your partners.
Choose Your Plan
Get Started with Ripe
Consult with a Product Expert
Meet with a product expert to understand how Ripe can serve you and help you choose the best plan for your organization.
Branding & Buildout
Share your brand guidelines with our team and we’ll handle building out and integrating your customized booking engine.
Set Your Goals
Work with a dedicated Ripe Client Success Manager to create marketing and ecommerce strategies.
Reap the Rewards
Monitor the tangible result of your marketing efforts in real-time as your travelers book on your site and drive local revenue to your destination.Ready to take control of your tourism economy?
Let us show you how Ripe can power your strategy—and make your destination stronger from the inside out.
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