Desktop and mobile depictions of DMO white label booking solution for Charlotte Regional Visitors Authority

A New Era: The In-Market Travel Agency Model

Ripe’s In-Market Travel Agency (ITA) platform connects local lodging, events, and experiences to serve travelers united by shared interests, passions, or events. By creating a seamless, destination-led ecosystem, the ITA model empowers DMOs to deliver authentic, place-based experiences while keeping tourism revenue and first-party data in-market.

Key Features

Unlock the power of local curation.

Destination-Branded Integration

Turn your website into a powerful travel hub with customized filters, content, and real-time inventory—all under your brand identity. Travelers book directly with you, driving more value to your local stakeholders.

Create Exclusive Local Offers

Create and showcase exclusive experiences that travelers won’t find anywhere else. Our platform enables bundled offers that connect lodging and attractions—helping your partners thrive and increasing the appeal of your destination.

Actionable In-Market Insights

With Ripe’s first-party data capabilities, you gain the insights needed to understand visitor behavior, refine offerings, and showcase the economic impact of your destination’s tourism efforts.

Live Two-Way Connectivity

Ripe’s Central Reservation System provides live two-way connectivity, ensuring up-to-the-minute rates and availability. Give travelers a seamless booking experience while automating reservation delivery for your lodging partners—keeping all stakeholders on the same page, literally.

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Convert Travelers with Affiliate Opportunities

Everyone can partake in the harvest with Ripe. Collaborate with local partners to build unlimited platforms specifically designed for all of your exciting festivals, events, attractions, and groups. And, with customized landing pages, any event or attraction can become its own hyper-local In-Market Travel Agency.

Get Started With Affiliates
Visit Franklin white label booking engine affiliate landing page

Own Your Data, Own Your Future

Stop relying on third-party platforms that withhold valuable traveler insights. With Ripe, you’ll own real-time, interactive dashboards that allow you to track performance, analyze traveler behavior, and share results with stakeholders—proving the economic impact of your efforts.

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Travel booking trends, data, reporting

Choose the Model That Matches Your Mission

Your goals are as unique as your destination. That’s why Ripe offers flexible pricing models designed to support how you create and capture value for your community. Choose commission-free, commissionable, or set your own structure so you can build a strategy that works for your destination and your partners.

Choose Your Plan
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Get Started with Ripe

Consult with a Product Expert

Meet with a product expert to understand how Ripe can serve you and help you choose the best plan for your organization.

Branding & Buildout

Share your brand guidelines with our team and we’ll handle building out and integrating your customized booking engine.

Set Your Goals

Work with a dedicated Ripe Client Success Manager to create marketing and ecommerce strategies.

Reap the Rewards

Monitor the tangible result of your marketing efforts in real-time as your travelers book on your site and drive local revenue to your destination.

Ready to take control of your tourism economy?

Let us show you how Ripe can power your strategy—and make your destination stronger from the inside out.
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