Nestled in the heart of Northern California wine country, Visit Fairfield is dedicated to showcasing the charm, events, and local businesses that make their destination unique. Home to world-class wineries, picturesque landscapes, and a thriving local food scene, Fairfield offers visitors an authentic wine country experience without the crowds. As the official tourism organization for Fairfield, CA, they focus on promoting the region as a premier spot for meetings, events, and leisure travel. Now, with Ripe’s booking platform, Visit Fairfield is strengthening its support for lodging partners while enhancing its ability to track and measure tourism impact.
A More Comprehensive Approach
Visit Fairfield previously used another booking solution but sought a more comprehensive platform to better serve both travelers and local hotels. By switching to Ripe, they now have access to powerful data-driven insights, allowing them to track bookings, measure economic impact, and better support local accommodations. Their goal is not just to help travelers find great places to stay—but also to ensure that Fairfield’s tourism benefits remain local.

Seamless Integration for a Better Traveler Experience
Visit Fairfield has fully embraced Ripe’s capabilities by integrating a search widget in key areas of their website:
- Travel Information Page – Helping travelers get all the details they need to plan a smooth stay.
- Homepage – Ensuring visitors can easily search for lodging as they explore travel options.
- Lodging Content Page – Offering a seamless transition from destination inspiration to hotel bookings.
Looking Ahead
With Ripe’s attribution and data tracking tools, Visit Fairfield is positioned to make even more strategic tourism decisions. By driving direct bookings to their lodging partners and capturing valuable first-party data, they’re empowering their local hospitality industry and strengthening their role as a key tourism leader in Northern California wine country.
We’re thrilled to partner with Visit Fairfield and look forward to seeing their continued success.
Want to see how Ripe can help your destination? Learn more with a product expert today.