Park City’s more than a mountain town, and Stay Park City’s guests are more than tourists. Tourism keeps the city alive, and like many towns, COVID has had a significant impact. Stay Park City uses the Ripe reservation software to provide a locally-focused lodging solution for travelers and hoteliers, powered by Park City locals.
Stay Park City qualified for Utah’s COVID-19 Impacted Businesses Grant Program, known as Shop In Utah. The grant helps support businesses and provide discounts to consumers.
Stay Park City is using its grant to provide a free $20 – $100 gift card with each lodging reservation. Guests can choose between VISA, Amazon, Starbucks, or Lyft.
The Ripe software easily supports and automates the offer, allowing Stay Park City to increase its value to travelers and drive local economic impact. Ripe is seeing many of its destination marketing organization clients leverage COVID funding through their Ripe-powered lodging engine to promote return visitation and stimulate demand.
How it works for Stay Park City?
Guests simply enter their check-in and check-out dates anywhere within the website and then select their desired gift card. It’s that easy. After the stay, the gift card is automatically mailed or emailed to the guest.
The value of the gift cards scales upwards along with the value of the lodging reservation. Most reservations will qualify for the $100 gift card, as let’s face it, lodging isn’t cheap in Park City. Breakdown:
$200 – $500 in lodging= $20 Gift card
$501 – $750 in lodging= $40 Gift Card
$751 – $1000 in lodging= $50 Gift Card
$1,000+ in lodging= $100 Gift Card
More about the Shop in Utah grant program:
The initiative is funded with $62 million in federal CARES Act monies. In the Utah Legislature’s August special session, the Legislature increased its initial $25 million for Shop In Utah funding to $55 million, and $7 million was transferred from ComRent to Shop In Utah. Shop In Utah is one way the state’s supporting business and encouraging Utahns to engage with local businesses. Learn more.