Each year, the Condé Nast Readers’ Choice Awards showcase the best cities in the U.S., as chosen by travelers. This year’s list, titled “The Best Cities in the United States: 2024 Readers’ Choice Awards,” includes four Ripe clients. We’re thrilled to celebrate their achievements, highlight their unique appeal, and showcase their exceptional destination marketing. At Ripe, we’re honored to support these leaders in the travel and tourism industry.
#9 Key West, Florida (Best Small Cities)
Condé Nast travelers describe Key West as a place that defies stereotypes. Here are our takes on this beach escape:
The Florida Keys & Key West Marketing Strengths
The Florida Keys & Key West has built a brand rooted in authenticity, embracing a laid-back, welcoming vibe that invites travelers to “Come as you are.” Events like the Stone Crab Eating Contest and its storied locales, from Ernest Hemingway’s former home to colorful local bars, add a unique character that keeps visitors coming back. Their messaging makes the island’s relaxed, inviting atmosphere almost palpable, creating an irresistible appeal.
How Key West Supports Travelers with Ripe
With a sticky “Book Your Stay” CTA in the navigation and a Ripe Booking Widget on lodging pages, Ripe helps streamline the booking experience for Key West visitors, keeping them engaged and encouraging overnight stays.
#6 Savannah, Georgia (Best Small Cities)
Readers thought Savannah’s moss-covered oaks and historic charm made it an unforgettable Southern destination. Here’s what we think also makes Savannah shine:
Visit Savannah Marketing Strengths
Visit Savannah’s brand captures an enchanting, almost mystical quality that makes it “anything but ordinary.” From its historic squares to Southern cuisine and iconic Forsyth Park, Savannah highlights its rich heritage while maintaining a welcoming atmosphere. The city’s message combines classic Southern charm with a bucket-list appeal, positioning it as a must-see destination that feels both timeless and distinctive.
How Visit Savannah Supports Travelers with Ripe
Ripe’s booking widgets on both the homepage and the footer of content pages make booking easy and accessible, supporting Savannah’s goal of a seamless visitor journey from discovery to stay.
#9 Columbus, Ohio (Best Big Cities)
Ohio’s capital city surprises travelers with its dynamic food scene and multicultural influences. Here’s how Columbus stands out:
Experience Columbus Marketing Strengths
With the tagline “Yes, Columbus,” the Experience Columbus promotes a spirit of inclusivity and exploration of diverse attractions. The tagline highlights Columbus’s openness, encouraging visitors to discover a vibrant blend of attractions, from bustling arts districts to diverse culinary experiences. Columbus’s messaging is geared toward those seeking unique adventures, and its branding reflects a warm, accessible atmosphere that welcomes travelers from all backgrounds.
How Experience Columbus Supports Travelers with Ripe
Ripe’s event-specific affiliate engines and value-adds help Columbus track and increase bookings. The Ripe Search Widget on key pages also connects travelers directly with lodging options, making trip planning smooth and convenient.
#5 Washington, D.C. (Best Big Cities)
Condé Nast readers loved D.C.’s revitalized vibes. Here’s why we think they’re doing an awesome job with their marketing:
Washington D.C. Marketing Strengths
Washington, D.C. brings its “There’s only one DC” tagline to life with a message that balances historic significance and modern flair. From well-known monuments to trendy neighborhoods and events, D.C. leverages content-rich guides, curated itineraries, and travel deals to showcase all it offers. The city’s messaging underscores its unique position as both a capital and a vibrant cultural hub, appealing to a wide range of interests, from history buffs to art lovers and food enthusiasts.
How Washington D.C. Supports Travelers with Ripe
Ripe supports D.C.’s goals with event-specific affiliate engines, a “Book Your Stay” button in the navigation, and a Ripe Search Widget on the homepage, turning visitor interest into bookings.
These destinations exemplify the power of strong branding and targeted destination marketing, earning them top spots on the Condé Nast Readers’ Choice Awards list. Through customized booking tools and affiliate solutions, Ripe is proud to support their efforts to attract, engage, and welcome travelers.
Interested in learning more about how Ripe can support your destination marketing goals? Book a demo today to see how we can help elevate your visitor experience and maximize bookings.
