Bozeman, Montana, is more than a gateway to Yellowstone—it is a thriving hub of outdoor adventure, Montana State University spirit, and a vibrant downtown that buzzes with “Bozone” energy.
To ensure the financial impact of this popular destination remains local, while staying true to their mission of promoting sustainable tourism that creates economic opportunities, Visit Bozeman has officially launched the Ripe In-Market Travel Agency (ITA) platform.
Integrating the ITA Framework
Visit Bozeman has seamlessly woven Ripe’s ITA tools into their digital ecosystem, ensuring that visitors planning a trip to the Bridger Range or a visit to the Museum of the Rockies can secure their stay without leaving the official site. Key integration highlights include:
- Sticky Booking Widget: A persistent booking widget is present on all pages of the website, capturing traveler intent the moment it strikes.
- Dedicated Lodging Hub: A custom-branded “Stay” page provides a curated view of local accommodations, featuring high-resolution imagery and integrated Google Reviews to build instant trust.
- Primary Navigation Placement: Lodging has been elevated to the main navigation, making it easier than ever for high-intent visitors to find and book local hotels.
- Frictionless CTAs: “Book Your Stay” buttons are strategically placed throughout the site, guiding visitors through a journey designed for conversion.
A Zero-Commission Model for Community Growth
The core of the Ripe ITA model is a commitment to keeping economic value in-market. Unlike OTAs that rely on commissions to draw revenue out of markets, Visit Bozeman’s new ITA platform operates on a 0% commission model for local lodging partners.
This partnership further empowers local lodging partners by providing them with a direct connection to travelers, backed by powerful first-party data and attribution insights. Visit Bozeman can now trace the direct correlation between their marketing campaigns and actual room nights, proving the true impact of their efforts to stakeholders and residents alike.
Sustaining the Soul of the Gallatin Valley
With the Ripe ITA platform, Visit Bozeman isn’t just facilitating transactions; they are orchestrating a meaningful, place-based experience. Whether visitors are coming for the world-class skiing at Bridger Bowl, fly-fishing the Gallatin River, or exploring the historic Main Street, their journey now begins with a local click that supports the very community they are coming to enjoy.
By reclaiming the stay, Visit Bozeman is ensuring that Montana’s “Most Livable City” remains a vibrant, resilient, and sustainable destination for generations to come.
Schedule a demo today to learn how Ripe delivers on its mission to ensure “what happens in-market, stays in-market.”
