Visit El Paso is on a mission to showcase everything that makes the city a must-visit destination—from its rich culture and vibrant community to its exciting events and local businesses. As part of Destination El Paso, they don’t just promote travel, they create experiences that bring economic growth and enhance the quality of life for visitors and locals alike.
Now, with Ripe, Visit El Paso is making it even easier for travelers to find and book a stay while gathering valuable insights to strengthen their tourism strategy.
Smarter Data, Stronger Engagement
Visit El Paso was looking for a more strategic way to track visitor impact and engage travelers. With Ripe’s advanced attribution and data tools, they can now measure exactly how events, meetings, and groups contribute to overnight stays—helping them make more informed decisions and drive meaningful growth.
They’re also looking forward to leveraging Ripe’s value-add incentives to strategically attract visitors coming for meetings, events, and leisure trips. With exclusive promotions and tailored offers, they’ll have even more ways to encourage travelers to extend their stay and explore the best of El Paso.
Ripe Website Integration
Ripe makes it easy to add tools directly onto destination sites. To make booking a stay in El Paso effortless, Visit El Paso has integrated Ripe’s search widget in key areas of their website, including a Ripe search widget on a dedicated “Book Now” landing page as well as on their hotel content page.
Looking Ahead
With a strong connection to the local community and a bold, engaging approach to destination marketing, Visit El Paso is always finding new ways to showcase the city’s energy. Now, with Ripe’s booking and attribution tools, they’re taking it a step further—ensuring that every traveler’s visit supports the local economy and strengthens El Paso’s position as a top destination.
Want to see how Ripe can help your destination? Book a demo today.
