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The Ripe Perspective
Overview and Challenge Traverse City Tourism, eager to capitalize on the popularity of the area’s annual International Fireworks Championship, was interested in launching a lodging [...]
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As the 2025 year-end approached, Visit St. Pete-Clearwater identified an opportunity hidden in a common workplace reality: millions of Americans had paid time off that [...]
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Jasper, Alberta has long experienced low occupancy and visitation during its shoulder season. Recognizing an opportunity to leverage their ITA Platform to drive and capture [...]
Read Study
For many years, New Orleans & Company has invited local hotels, inns, and B&Bs to share seasonal specials for the holidays, where they eagerly await [...]
Read StudyOverview and Challenge Traverse City Tourism, eager to capitalize on the popularity of the area’s annual International Fireworks Championship, was interested in launching a lodging [...]
See more
As the 2025 year-end approached, Visit St. Pete-Clearwater identified an opportunity hidden in a common workplace reality: millions of Americans had paid time off that [...]
See moreJasper, Alberta has long experienced low occupancy and visitation during its shoulder season. Recognizing an opportunity to leverage their ITA Platform to drive and capture [...]
See moreFor many years, New Orleans & Company has invited local hotels, inns, and B&Bs to share seasonal specials for the holidays, where they eagerly await [...]
See moreEfficiency is the heart of a successful race weekend. While the Salt Lake City Marathon has long been a staple of Utah’s athletic community, managing [...]
See moreElk Grove, California, may be known for its parks and family-friendly charm, but it’s also home to one of Northern California’s fastest-growing youth sports communities. [...]
See moreKnown as “Michigan’s Little Bavaria”, Frankenmuth has long been one of the Midwest’s most beloved heritage destinations. With its cobblestone streets, Bavarian festivals, and iconic [...]
See moreThis past winter travel season, Ottawa Tourism was looking for a new way to drive demand across city hotels while encouraging longer, more immersive stays. [...]
See moreFor years, the Richmond Hotel Association (RHA) and Tourism Richmond have successfully driven off-season hotel bookings by offering American Express gift cards to incentivize stays. [...]
See moreWhen event-driven tourism thrives, securing accommodations for all attendees can be a challenge—especially when room blocks sell out faster than anticipated. Experience Columbus faced this [...]
See moreSuccess by the Numbers Mesa Marathon 2023 In 2023, Visit Mesa partnered with Ripe to address a key challenge: tracking room nights generated by local [...]
See moreSuccess by the Numbers Folsom Pro Rodeo 2024 In recent years, the Folsom Pro Rodeo, a cherished local tradition, struggled to attract overnight stays. Recognizing [...]
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