The New Orleans Jazz & Heritage Festival is more than a world-class event; it’s a global pilgrimage to the soul of American music. To ensure that festival attendees have easy access to the most conveniently located hotels at the best prices, Jazz Fest has adopted Ripe’s In-Market Travel Agency (ITA) platform to their website.
For decades, Jazz Fest has been a massive driver of lodging demand. By adopting the Ripe ITA platform, festival organizers are now taking an active role in managing that demand. In doing so, they are ensuring the value generated by their community of music lovers fully supports the local New Orleans economy by minimizing leakage to third-party booking engines.
A Seamless Connection to the Crescent City
Jazz Fest has integrated Ripe’s vertically aligned booking tools directly into their digital ecosystem. This move transforms the festival’s website into a powerhouse of realized value, allowing attendees to transition from buying a ticket to securing a hotel room in one frictionless journey. Key features include:
- Curated Festival Lodging: A dedicated and branded booking portal for thoughtfully chosen hotel partners that offer easy access to the festival, while reflecting the authentic character of New Orleans.
- Localized Experience: A booking interface that allows guests to easily filter hotel options based on the unique neighborhoods surrounding the fairgrounds.
- Simple Navigation: The website’s main navigation hosts a menu dedicated solely to booking lodging.
Strategic Data for a Sustainable Future
Beyond the transaction, this partnership is about ownership. By using Ripe’s ITA platform, the New Orleans Jazz & Heritage Festival gains access to powerful first-party data and attribution insights. For the first time, event producers can see the direct correlation between festival interest and local hotel occupancy.
This “Destination Architect” approach allows the Jazz Fest to gain the insights needed to create more personalized, value-driven experiences for future festivals.
Harmonizing the Traveler Journey
By partnering with Ripe, Jazz Fest is ensuring that what happens in-market, stays in-market. They are no longer just an event producer; they are the architects of a meaningful, place-based visitor experience that sustains the community they celebrate.
Ready to see how Ripe can help your event or destination own the stay? Schedule a demo today.
