New Orleans is a city that knows how to welcome a visitor—and now, it’s easier than ever for travelers to plan their trip. Visit New Orleans, the digital platform of New Orleans & Company, has opted for the Ripe ITA Platform to strengthen support for local lodging partners, create a more seamless visitor experience, and gain deeper insights into traveler behavior and economic impact.
As the official destination sales and marketing organization for New Orleans’ tourism industry, New Orleans & Company has been promoting the city since 1960. Its mission is to inspire, promote, and encourage travel for the economic, social, and community benefit of New Orleans and its people. With a vision to keep New Orleans the most remarkable, unique, and welcoming city in the world, this partnership is a step toward realizing that promise.
Integrating Ripe Tools
Visit New Orleans has integrated Ripe’s booking tools and links to their ITA Platform throughout their website. Their strategic approach makes it simple for visitors to check rates, find accommodations, and book directly with local hotels. Key integrations include:
- A search widget featured prominently on the homepage
- A sticky “Check Rates” CTA button in the primary navigation
- A dedicated hotel content page with Ripe’s search widget
- “Book Your Stay” buttons at the bottom of each page directing users to lodging options
By intentionally managing the user journey, they’ll be able to capture demand directly on their site and retain more of the economic impact from tourism within their community.
Exciting Ripe ITA Tools
One of the most compelling features to Visit New Orleans is Ripe’s powerful first-party data and attribution insights. This means a clearer picture of traveler behavior, better tracking of marketing performance, and the ability to measure how digital efforts translate into real-world economic impact.
With Ripe, Visit New Orleans can also create targeted event offers and booking incentives that align with key citywide events and peak travel periods. This not only drives conversions but also delivers a more personalized and exciting experience for travelers.
Looking Ahead
By partnering with Ripe, Visit New Orleans is not only simplifying the booking experience but also investing in more sustainable, reliable, and data-informed tourism strategies. Ready to see how Ripe can do the same for your destination? Schedule a demo today.
