Destination marketing organizations (DMOs) wear many hats. From boosting local economies to enhancing visitor experiences, DMOs juggle a multitude of goals. Balancing budgets, satisfying diverse constituents, and driving tourism growth can be a complex challenge. For DMOs looking to integrate a lodging booking solution, Ripe offers tailored plans to help DMOs navigate these complexities. With our Partner Growth and Revenue Growth plans, you can prioritize finding balance among all your and your stakeholders’ needs. Let’s explore how Ripe can help your DMO achieve its targets.
Partner Growth: Empower Your Partners
Our commission-free Partner Growth plan is designed to maximize support for your local lodging partners. Imagine your local suppliers saving tens to hundreds of thousands of dollars each year. By eliminating commissions, you directly increase their bottom line, encouraging them to be more motivated to invest and participate in DMO programs and promotions. This plan is perfect for DMOs committed to driving economic impact and fostering strong community partnerships.
Revenue Growth: Fuel Your Mission
For DMOs seeking additional revenue, our Revenue Growth plan offers a sustainable income stream. We partner with lodging providers to generate commission-based bookings, sharing the revenue with you. This approach allows you to fund new marketing initiatives, expand your team, or share commissions with the festivals, events and group promoters.
Defining Your Priorities & Choosing Your Plan
When selecting the ideal plan for your destination marketing organization (DMO), it’s essential to first define and prioritize your objectives. Understanding your specific goals not only helps in choosing the right booking solution but also ensures that every strategy implemented aligns with your overarching mission. Below, we’ve outlined some of the most common goals our DMO clients focus on and our recommended plan:
Are you aiming to boost the local economy through increased visitor spending? A booking solution that maximizes economic benefits to your community and partners might be your priority.
The Partner Growth has the edge if boosting your local economy is top of mind. Providing significant savings to lodging partners can encourage stronger local relationships and increase buy-in for DMO promotions. It is important to keep in mind that both plans also give you the ability for create custom messaging, landing pages, and booking engines for local events—just another way to drive more bookings and economic impact to your destination.
How do you collect your travelers’ information for retargeting initiatives? For many DMOs, first-party data is crucial for refining strategies and enhancing targeted marketing efforts.
Both the Partner Growth and Revenue Growth plans give you and your hotelier partners access to first-party data, making them a fit for clients who rely on it. Plus, with a comprehensive data dashboard, you will be able to optimize your ads and retargeting campaigns.
How important is supporting your local lodging partners and ensuring they receive maximum visibility and bookings through your platform? This goal focuses on strengthening your relationships and the local tourism ecosystem.
The Partner Growth plan excels in spotlighting your lodging partners through commission-free bookings, directly bolstering their businesses. However, both the Partner and Revenue Growth plans enhance partner visibility with strategic, localized messaging that drives direct bookings.
Do you need to demonstrate the effectiveness of your marketing efforts to stakeholders? Choosing a system that provides detailed analytics and attribution data will allow you to show tangible results from your campaigns.
We know that for DMOs, proving the impact of your marketing efforts is crucial. Both the Partner and Revenue Growth plans offer sophisticated tracking and data-sharing tools that measure performance effectively—providing tangible proof of your efforts.
Is generating additional revenue through your booking platform a primary goal? If so, a solution that includes revenue-sharing or commission-based earnings might be ideal for your DMO.
If you’re looking to supplement your budget, the Revenue Growth plan lets you earn a portion of lodging commissions, providing additional funds that can be reinvested into your marketing initiatives or shared with local partners.
Ultimately, how crucial is the traveler’s experience in your strategy? Offering a user-friendly booking process that enhances the overall visitor experience is worthy of being a top priority—it often is for us!
Whether you choose the Partner Growth or Revenue Growth plan, both are designed with the traveler in mind with a seamless experience based on local insights, curated promotions, and straightforward booking.
Two Plans, One Goal: Your DMO’s Success
Every destination is unique, with its own special blend of goals and challenges. That’s why Ripe offers two pricing plans to fit your needs. Whether you’re focused on supporting local businesses and boosting the economy with our commission-free Partner Growth plan, or looking to generate additional revenue through our Revenue Growth plan, we’ve got you covered. Both plans will always provide valuable first-party data and insights, tools to help you attract visitors with custom promotions and messaging, and, of course, a best-in-class custom lodging booking engine.
Interested in seeing Ripe in action? Book a demo with us today! Discover first-hand how our customized solutions can take your destination marketing to the next level.
