Boston is a city that blends history, innovation, and energy—and now, with their new Ripe ITA, it’ll be even easier for visitors to plan their stay in the heart of it all. Meet Boston, the primary tourism and convention marketing organization for Greater Boston, has teamed up with Ripe to drive direct bookings, support local lodging partners, and gain deeper insights into traveler behavior.
As an organization that champions the city’s neighborhoods, diverse communities, and ever-evolving story, Meet Boston is always looking for ways to create smarter, more connected visitor experiences. That’s why Ripe’s ITA platform—built to keep tourism value in-market—was a natural fit.
Seamless Integration, Easier Booking
Meet Boston has integrated Ripe’s search and booking tools across its website to highlight the ease of booking directly. Visitors can now search and book hotel stays through:
- A prominently placed hotel search widget on the homepage
- A dedicated hotel content featuring Ripe’s search functionality
- Contextually relevant search widgets embedded on key content pages
The result: A cohesive, intuitive booking journey that drives demand directly to local hotel partners, while enhancing the overall planning experience for travelers.
Tracking What Matters
Beyond booking functionality, their new Ripe ITA equips Meet Boston with powerful attribution tools and first-party data. This gives the team visibility into how travelers interact with content, what drives bookings, and where marketing efforts are having the most impact—key insights for refining strategy and showing real economic return.
Partnering for Boston’s Future
This partnership reflects Meet Boston’s commitment to enhancing the visitor economy, partnership with local businesses, and strategic tourism efforts. By leveraging Ripe’s tools, they’re not just supporting hotel partners—they’re supporting neighborhoods, small businesses, and the broader visitor economy that keeps Boston thriving.
Want to see how Ripe can help your destination do the same? Learn more with a product expert today.
