Your Platform, Reimagined for Destination Empowerment
In today’s travel landscape, destinations and events have the demand, but the tools haven’t kept up. Legacy booking platforms are built for transactions, not transformation. They’re generic, disconnected, and designed for mass volume, not for place-based value.
Ripe’s new ITA Platform changes that. Purpose-built for destination leaders, this release introduces a faster, smarter, and more impactful way to engage travelers, align local partners, and turn interest into real, measurable value.
What is the Ripe ITA Platform?
The Ripe ITA Platform is a destination-first solution that brings together lodging, events, and local experiences into a seamless, branded system owned by you.
More than a booking engine, it’s the digital infrastructure that powers the In-Market Travel Agency Model—a vertically integrated ecosystem that keeps tourism dollars, data, and opportunity local. Designed for DMOs, event organizers, and tourism agencies, it enables you to own the traveler relationship from the moment of inspiration to the point of booking.
What’s New in This Release
This upgrade reflects deep feedback from our partners and a clear vision for the future of destination tech. Here’s what’s new.
- Faster, cleaner interface: Rebuilt for performance and simplicity across desktop and mobile.
- Improved mobile experience: A fully responsive, modern flow for the growing share of mobile users (70%+).
- Dynamic, interactive maps: Real-time browsing with advanced filters and search capabilities, offering a curated experience for travelers.
- Smarter search tools: Apply local filters and different sort options to surface relevant options faster.
- Integrated Google Reviews: Build instant trust with verified guest feedback right in the booking flow.
- Conversion-optimized booking: Streamlined journeys and new “Why Book Here” messaging opportunities to keep travelers engaged and in-market.
Why These Features Matter
- Speed + simplicity = more conversions. Faster loading times and smoother flows mean fewer drop-offs.
- Mobile-first by design. Meet travelers where they are with a responsive platform built for smaller screens.
- Modern UX builds trust. Clean, intuitive design reflects the professionalism and credibility of your destination.
- It’s not just aesthetic—it’s strategic. Every feature is designed to maximize local retention, deepen engagement, and drive measurable outcomes.
What Will Never Change
While the experience has evolved, our core values remain:
- You control the platform. From commissions to branding to data ownership and nothing is outsourced.
- Client onboarding stays easy. New partners are fully supported, and current clients can preview and launch with minimal lift.
- Client Success is baked in. Your dedicated Ripe Client Success Manager is here to ensure every part of your platform delivers value from day one.
Your Tourism Economy, Your Platform
Ripe’s latest release isn’t just a UI update, it’s a new foundation for building the future of destination marketing. Ripe’s ITA Platform empowers you to own your demand, retain your value, and connect more deeply with the travelers you attract.
The upgraded Ripe ITA Platform brings the full power of the ITA Model to life, designed to keep your ecosystem strong, your partners supported, and your community thriving. Because with Ripe, what happens in-market stays in-market. Exactly where it belongs.
Are you ready for the next evolution of your DMO strategy? Schedule a demo and learn more today.
