We’re excited to announce that Visit Berkeley, the official DMO for the eclectic and vibrant city of Berkeley, California, is now a Ripe client! Located in the heart of the San Francisco Bay Area, Berkeley is a city known for its world-class university, vibrant arts scene, and unique cultural diversity. As the official destination marketing organization (DMO) for Berkeley, Visit Berkeley plays a key role in showcasing the city’s charm and attracting visitors from near and far. Visit Berkeley is no stranger to utilizing cutting-edge technology to achieve this, they are already a Tempest client and they’re now looking to support their destination marketing efforts with Ripe’s booking and attribution solutions.
More Than Just Bookings
For Visit Berkeley, it’s about more than just lodging reservations. Data and attribution are key priorities, and Ripe’s platform offers the shareable insights they need to understand and help drive their economic impact. With our platform’s real-time reporting and shareable analytics, Visit Berkeley will be able to track bookings, understand visitor trends, and share valuable data with local partners.
Expanding Group Travel & Affiliate Opportunities
What makes this partnership even more exciting is Visit Berkeley’s interest in Ripe’s affiliate functionality, particularly for local collegiate, sports, and leisure events. By creating dedicated custom booking engines for these groups, Visit Berkeley will be able to make it easier for travelers to find accommodations while simultaneously driving direct bookings to local hotels. Ripe’s group booking and affiliate tools are perfectly aligned with their strategy to promote events, attract group travel, and create tailored booking experiences for different visitor segments.
Driving Visitation Through Data and Innovation
With Ripe now integrated into their website, Visit Berkeley is poised to elevate its tourism strategy even further, driving overnight stays for events, groups, and leisure travelers alike. We’re thrilled to be working with such a dynamic and forward-thinking DMO, and we can’t wait to see all they achieve.
Looking to see how Ripe can help your destination do the same? Book a demo today!
